LOTTA LARISSA VEROMAA
Creative Director | Experience Designer | Project Manager
I am a Creative Director and Project Manager with over 15 years of experience across digital and physical design. I create immersive experiences, design collections, and cross-disciplinary projects that move between jewellery, XR, exhibitions, textiles, and cultural collaborations. My work has been commissioned by museums, design institutions, and companies internationally, including the National Museum of Finland, Marimekko, Varjo, Aalto University, and Paris Fashion Week.
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Professional Experience
LOTTA LARISSA Studio
Creative Director & Founder | 2010–Present
Own Design Works
• Designed five jewellery collections and managed sales, marketing, e-commerce, and custom commissions.
•. Created textiles and video artworks.
• Exhibited internationally at Paris Fashion Week, New York Fashion Week, and multiple design fairs and galleries.
Contract Projects
• Ingeborg Tott VR Game – Creative Director (2021–2022, Helsinki)
Directed creative vision and 3D production for the Ingeborg Tott VR Game, commissioned by the National Museum of Finland. Co-designed gameplay and managed production with partners including Varjo, Aalto University, and Helsinki XR Center.
Directed creative vision and 3D production for the Ingeborg Tott VR Game, commissioned by the National Museum of Finland. Co-designed gameplay and managed production with partners including Varjo, Aalto University, and Helsinki XR Center.
Project showcased in the museum’s permanent collection, reaching thousands of visitors and published in Varjo’s industry blog. Winner, Embrace XR Hackathon (2021).
• Startup Refugees – Creative Director (2017–2019, Helsinki & Beirut)
Coordinated design and production with refugee artists, artisans, design companies, and schools. Built brand collaborations and networks. Produced embroidery collections with Basmeh Zeitooneh NGO in Burj Barajneh and Shatila refugee camps, Beirut.
Coordinated design and production with refugee artists, artisans, design companies, and schools. Built brand collaborations and networks. Produced embroidery collections with Basmeh Zeitooneh NGO in Burj Barajneh and Shatila refugee camps, Beirut.
• Finnish Institute in Estonia – Creative Partner (2013, Tallinn)
Provided design consultation and negotiated contracts with furniture manufacturers. Collaborated with architects, designers, and brands.
Provided design consultation and negotiated contracts with furniture manufacturers. Collaborated with architects, designers, and brands.
• Marimekko | Design Colours Life, MoCA Shanghai – Producer (2012–2013, Helsinki & Shanghai)
Coordinated the exhibition “Design Colours Life – Contemporary Finnish Design and Marimekko” at the Museum of Contemporary Art in Shanghai. Managed logistics, exhibition setup, catalogue development, and translations.
Coordinated the exhibition “Design Colours Life – Contemporary Finnish Design and Marimekko” at the Museum of Contemporary Art in Shanghai. Managed logistics, exhibition setup, catalogue development, and translations.
• Fin Noir | Paris Fashion Week – Programme Director (2010–2011, Helsinki & Paris)
Developed the concept and content for an official Paris Fashion Week exhibition on Finnish fashion design.
Developed the concept and content for an official Paris Fashion Week exhibition on Finnish fashion design.
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Independent Designer (2005–2010, Berlin, Helsinki, London, Milan & Rome)
• Exhibition design for events such as Paris and Milan Fashion Weeks.
• Product and packaging design for clients, including Naked Communications and Heineken.
• Designed and retailed jewellery collections in prestigious stores such as Selfridges London and Kabiri.
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Employee Roles
• Ornamo (The Finnish Association for Designers) – Project Manager (2014–2015, Helsinki & Paris)
Led the Percent for Art project and co-authored the national Public Art Handbook. Managed an EU-funded joint Nordic project with Grand Palais Paris. Represented Ornamo members in cultural forums.
Led the Percent for Art project and co-authored the national Public Art Handbook. Managed an EU-funded joint Nordic project with Grand Palais Paris. Represented Ornamo members in cultural forums.
• Finnish Institute in Estonia – Program Manager (2011, Tallinn)
Coordinated media communication, designer residencies, and lectures. Executed cultural projects and funding applications.
Coordinated media communication, designer residencies, and lectures. Executed cultural projects and funding applications.
• Links of London Jewellery – Creative Assistant (2006, London)
Designed and manufactured jewellery, leather goods, and packaging for bespoke and corporate clients in London, New York, and Hong Kong.
Designed and manufactured jewellery, leather goods, and packaging for bespoke and corporate clients in London, New York, and Hong Kong.
• The Design Laboratory, Central Saint Martins – Designer (2002–2004, London)
Multidisciplinary projects for Michelin, Habitat, Sotheby’s, Vodafone.
Multidisciplinary projects for Michelin, Habitat, Sotheby’s, Vodafone.
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Volunteer Work
Creative Lead and Mentor (2016–2021)
• Collaborated with refugee artists to design jewellery and mentored in running a design business.
• Collaborated with refugee artists to design jewellery and mentored in running a design business.
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Education
• BA XR Design – Metropolia University of Applied Sciences, Helsinki (2024)
• MA Applied Art and Design – Aalto University, Helsinki (2010)
• BA (Hons) Ceramic Design – Central Saint Martins, University of the Arts London (2002)
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Skills
Digital
Rhino 3D, 3DS Max, Blender, Maya, ZBrush, Adobe Substance, Adobe Creative Suite, illustration, photo/video editing, layout design, sound. Unity, Unreal Engine, GitHub, 3D printing, 3D scanning, photogrammetry, 360 photography, motion capture. Familiar with C# & Figma.
Rhino 3D, 3DS Max, Blender, Maya, ZBrush, Adobe Substance, Adobe Creative Suite, illustration, photo/video editing, layout design, sound. Unity, Unreal Engine, GitHub, 3D printing, 3D scanning, photogrammetry, 360 photography, motion capture. Familiar with C# & Figma.
Physical
Ceramics, wood, textiles, precious metals. Production techniques for small- and large-scale manufacturing.
Ceramics, wood, textiles, precious metals. Production techniques for small- and large-scale manufacturing.
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Published Articles, Talks and Other
Speaker – VAH! How to make art for the metaverse? Digital Art House (2025)
Speaker – AV-Arkki, Webinar “Get to know AR/VR art” (2022)
Speaker – Metropolia Demo Day: Ingeborg Tott VR game (2022)
Speaker – Percent for Art Roadshow (2015)
Speaker – Fashion Export Talk, Estonian Design Centre (2011)
Joint Writer – Varjo Blog: Virtual reality for museums (2022)
Joint Author – Prosenttiperiaatteen käsikirja (Public Art Handbook) (2016)
Evaluator – MA Jewellery final works, Aalto University (2013)
Writer – Articles for ELO, Tuglas Association magazine (2012), Estonian Design Centre Newsletter (2011), and multiple features in Turun Sanomat (2005–2007).
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Personal Awards, Grants & Competitions
2023 – AVEK Development Grant
2021 – Finnish Cultural Foundation Working Grant
2015 – Arts Promotion Centre Finland Project Grant
2015 – Alfred Kordelin Foundation Project Grant
2014 – Arts Promotion Centre Finland Project Grant
2021 – Winner, Embrace XR Hackathon
2001 – Winner, Dansk USA Ceramic Tableware Competition, London/New York
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Exhibitions & Collection Pieces
2022 – Ingeborg Tott VR Game, National Museum of Finland, Helsinki
2019 – Kämp Garden, Ivana Helsinki Gallery Group Exhibition, Helsinki
2019 – Superwood Festival, Helsinki
2018 – Signals, Habitare Fair, Helsinki
2017 – SIDE SHOW, Helsinki Design Week
2014 – Megamega Projects Showroom, Paris Fashion Week
2014 – Tictail Christmas, New York
2012 – Unwrapped, Milli Reasürans Sanat Gallery, Istanbul
2011 – Unwrapped, Design Museum Helsinki
2011 – Fin Noir, Passage Du Desir, Paris Fashion Week
2011 – Unwrapped, Rag Factory, London
2011 – Avoin 140, Design Museum Helsinki
2011 – Wallpaper Graduate Directory, London
2010 – ArtHelsinki10, Helsinki
2010 – Masters of Arts Exhibition, Helsinki
2009 – LEM Group “Animal Series & Iittala Group” – Gallery Norsu, Fiskars Village, Craft Museum of Finland
2008 – Come Out and Play Festival, Thread Game, New York
2007 – ≤1300°C, Gallery Norsu, Helsinki
2006 – London Fashion Week, Jewellery with Carlos Rico
2002 – Direction, Lethaby Gallery, London
2002 – New Designers, London
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Languages
English, Finnish (fluent) | German, Italian, Swedish (intermediate) | Estonian, Portuguese (basic)